ORIGIN SPAIN
Promotion and information campaign on products with the European Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) seals.

The purpose of this campaign is to publicize and stimulate production, to offer protection against imitations and to encourage consumption.

The objective is to raise awareness of the value of quality requirements, to bring benefits to the products: high quality, ecological value, preserve native plant varieties, take advantage of natural resources and sustainable development and ensure the development and rural economy.

Global media plan with actions in: television, magazines, internet, social networks, point of sale and events.