CAFBL
OTRC campaign to promote the funds
NEXT GENERATION -Rehabilitem Catalunya-.
Consell de Col.legis de Administradors de Finques de Catalunya (Council of the Col.legis de Administradors de Finques de Catalunya)

Campaign aimed at homeowners with the objective of publicizing the Technical Office for the Rehabilitation of Catalonia OTRC, which is managed by the Property Administrators to offer housing subsidies -Next Generation Funds- to which homeowners can apply.

The marketing strategy includes: Branded Content + Google Ads + Social Ads on Facebook, Twitter Instagram and LinkedIn + lavanguardia.com + elperiódico.com and pills in audiovisual format of interviews with experts in order to bring the information in an agile and easy way to the citizen.

The campaign was active for two months, obtaining 2,879,436 impressions and 14,726 clicks.